At the start of 2016, it was a goal of mine to start creating and incoporating more relevent and intriguing custom product photography to use on sunglasshut.com and in emails. I started the process of working with and art directing a third party vender to create gorgeous custom photography that would increase conversion for site content and emails.

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This process normally included collaboration with the site content and product teams to understand the need, then researching inspiration and ultimately art directing the execution of the photography and finalized site creative.